Do Visual Effects Add Value to Your Ad?

Humans are naturally drawn to visuals.

If you only have a few seconds to make a decision, it's highly likely that you will go with the most aesthetically pleasing option. Similarly, your adverts only have a few seconds to catch someone's attention. Visuals are an excellent technique to ensure that you are not going ignored.

Visual effects in ads function by capturing attention, arousing interest, and developing the personality of a brand or product. But how might images help your advertising campaigns? Let us investigate!

Easier to Process and Understand

2022 is in the heart of the digital era. This means that there is more to take in everywhere we look. But, isn't there a limit to how much a brain can process?

Every hour, our eyes may register up to 36,000 pieces of visual information. That's a lot of information!

When compared to words, visuals convey far more effectively and quickly. As a result, if you want to get the most out of your advertising initiatives, you must use visual material.

Check out our UF piece! We used 7 VFX in it from the solar panel field set extension, helmet, downtown Miami sea level rise, and the vintage footage plus the open.

Helps Tell a Story

Visual material is extremely important in our life. When it comes to advertising, it is first and foremost a potent means of attracting someone's attention. Videos and images express a narrative a thousand times faster than spoken or written words.

What's more, they allow you to convey your message with less ad space. Great advertisement spaces are few and costly. Images help you to make better use of your advertising space.

Furthermore, even if you're utilizing the same area, visual material might convey more information. Working with a professional graphic designer will help your ad stand out from the sea of ads out there.

We use visual effects in half of the shots, but the VFX such as the bird in the sky, the brick wall which we replaced after shooting an actual wall (not a green screen), and the hospital are done with VFX, but no one would ever know because we used VFX to fix logistical problems to prevent long company moves or waiting for a bird to appear.

Increases Brand Awareness

Your brand identity is everything that distinguishes your company. Your brand is defined by your excellent customer service, high-quality items, clever message, store design, the typeface on your business card, and the aroma that greets people as they enter your establishment. You bind them together with consistency to create a unified, identifiable brand.

Images are essential for enhancing brand recognition and lead engagement. This is due to the fact that they assist potential purchasers in seeing your product or service in a more sympathetic manner. Furthermore, picture advertising helps customers develop a connection with your business more quickly.

Your existing PPC campaigns are keyword-targeted, ensuring that your ad appears in the appropriate search searches. But how cool would it be if people started looking for your brand instead?

Brand awareness boosts sales. However, in order to construct it, you will need to invest in high-quality visual material since it commands attention.

People recall just approximately 10 percent of what they read, but up to 65 percent of what they see. The more noticeable you become, the higher your brand recall rate.

Appealing to Your Audience

Visual material may also help you connect with your ideal audience. Consider how billboards target their targeted market segment for a minute.

Ads placed in Beverly Hills will undoubtedly differ from those seen in the suburbs. The first will appear beautiful and rich since they are aimed at high-income earners. Instead, the second would most likely promote items such as cereal or yogurt.

PPC advertising should not be too dissimilar. Regardless of what kind of products or services you are selling, once you know your customers, you'll be able to predict what they want to see.

Putting this information into graphics might help you convey your idea in a more clear and more relatable manner. As a result, your brand's worth will improve, as will the number of conversions.

Easy Targeting

Visuals may help you connect with your audience in ways that textual words cannot.

You may employ something called psychological projection with visual material. Males are drawn to photographs of men in advertisements, whereas women are drawn to pictures of women.

For example, if a guy views an advertisement depicting an attractive man, he imagines himself in that person's shoes. The same is true for women.

Psychological projection is a compelling reason why advertising should include attention-grabbing imagery. It is something that cannot be accomplished with headers and text.

These images, when paired with a compelling sales story, can assist you as an advertiser in sending the type of message that will attract a large number of leads and, eventually, convert them into customers.

Boosts Traffic

Businesses and companies frequently make the mistake of expecting a single piece of well-curated content to ignite a viral reaction as soon as it is uploaded. Unfortunately, this is rarely the case.

You may spend hours crafting a well-thought-out blog article, spend a significant portion of your budget commissioning research, or pour your heart, sweat, and tears into Oscar-worthy marketing videos and yet receive little to no interaction.

But why is that? If what you've created is as excellent as you believe it is, it's most certainly fallen short of your expectations because you expected it to get momentum on its own, while in reality, you need to assist it. Even the finest material requires encouragement to acquire momentum.

Use visual marketing to increase traffic to your website or the location where your newly generated masterpiece is published.

Visual Effects Play a Key Role In Your Ads

In today's world, using visual effects in any advertising strategy is critical. There are several advantages to employing pictures.

Are you still confused about how to maximize the effectiveness of visuals in your ads? Kestim Bilt can help! Click here to read our customer reviews and to learn why our motion graphics services are the best in the business.