Root in Truth. Frame with Purpose.
Some stories just need to be told.
Ad-trained. Docu-Born. Connection-driven.
We’re a team of award winning creators, directors, and producers rooted in docu-style—because we don’t just tell stories, we live them.
We travel. We pay attention. We listen.
We’ve eaten street food in back alleys (ask Pete about the cow tongue in Palermo) and shot commercials in boardrooms.
We’ve worked with crews of three and productions that needed three parking lots. When it comes to branded content, we frame it like it matters—because it does. Whether it’s a massive campaign or a stripped-down run-and-gun, the story still has to hit. Still has to move. Still has to be true.
Featured Ricardo Ceballos
Full-Service Video Production Company | Kestum Bilt
Docu-first. Real people. Real stories.
Kestum Bilt is evolving into Root + Frame.
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We produce large campaigns—check our work, we love that scale.
As directors and UPMs, we say bring it on.
But let’s give our partners options. Not every story needs a 30-person crew.
docu-style branded content
Apples to apples? Our docu-style TEAM & approach is the best method out there. Why? Because it’s all about the talent.
Some stories just need to be told.
Root + Frame is a creative production company built around a single belief: people connect with real stories. We partner with agencies, brands, and creators to craft docu-style content that hits harder, feels honest, and actually moves people. From three-person crews to full-scale campaigns, our work is built to be lean, smart, and human.
"Grounded in truth, built on storytelling."
"Fast, lean, highly-skilled teams."
"Authenticity over artifice."
"Global-ready, culturally tuned."
UNRESTED: INVESTIGATIVE DOCU-SERIES
Director. Pete Guzzo
Animation. Yellow Dog Party
Editor. Edna Pabon
Make it stand out
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
“Graeme” Srixon
Award-winning branded doc that proves trust and time matter. Kip Hewitt spent three days shadowing Graeme—on the course, at dinner, deep in the archives—before a single frame was shot. That groundwork? It paid off. One 8-hour day. No fluff. Just real storytelling, built on connection.
Kip Hewitt. Director + Storyteller
Award-Winning Roots
FEATURED DIRECTORS
Jason Wallis. Director | Photographer
Ricardo Ceballos. Director | Producer
Kip Hewitt. Director + Editor/VFX
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… Stories only work if they’re true.
We’re a collective of directors, producers, and creators rooted in docu-style. We’ve shot global campaigns—but we’ve also sat across from real people telling real stories—and that’s where the magic lives.
Root + Frame is a full-service video production company built to strip away the fluff and focus on what connects: honest storytelling, crafted with purpose, scaled to hit—no matter the screen or scope.
Big crew or lean team. Commercial campaign or full doc. We frame it like it matters—because it does. Because it has to move.
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-Without Losing Soul
We’ve run big campaigns—parking lots full of crew, full agency support—but we also know how to get scrappy. Three-person crews, fast turnarounds, low-lift video production—still emotionally sharp. Root + Frame is built to flex without breaking what matters: the story, the craft, and the outcome.
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No manufactured moments. No Frankensteined testimonials. We don’t manipulate emotion—we earn it. Our work in branded content, commercial, and documentary-style video production is grounded in truth, not trends. That’s how we make stories feel like real life—because they are.
Gastro. Culinary. Food.
Top chefs, greasy spoons, gas station tamales—our team shoots culinary and food content like it matters. We start with real people and real moments, grounded in docu-style storytelling.
From branded content to national commercial video production, we capture food the way it’s meant to be experienced.
Robert Irvine. Pete Guzzo, Director.
“Popeyes” Jason Wallis. Director, DP, Photographer
“Yoly, Disney” Ricardo Ceballos, Director
DIRECTORS
PRODUCTION MANAGERS
CREATIVE PRODUCERS
PORTRAIT PHOTOGRAPHERS
INFLUENCER PRODUCERS
Identity shapers. Expression builders. Storytellers.
Identify shapers. Expression builders. Storytellers. A team built for full-service video production—from branded content to commercial campaigns—working across any scale, with any client, anywhere in the U.S. and LATAM.
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